Showing ADHD adults a path to something better.
Our mission is to empower ADHD adults with knowledge and tools that will help them fill their life with love, success, peace, and meaning.
ABOUT THE BRANDACTION POTENTIAL
Action Potential is a professional ADHD coaching firm offering services and cutting edge strategies for ADHD adults and people who love them. Action Potential specializes in overcoming common obstacles experienced as a result of rejection sensitive dysphoria.
Action Potential creates tailored accommodation and support strategies for individuals, families, educators, and service providers, all with a goal of improving communication, decreasing stress, and nurturing empathy to support the well-being and stability of people with ADHD. This coaching model was created by Founder & CEO, Haggai Simon, a certified neuroscience coach and ADHD expert and thought leader.
In 2015, struggling with ADHD and depression, Haggai failed out of college. Haggai then devoted themselves to studying ADHD, neuroscience, and behavioral psychology and went back to school with a completely different approach, outlook, and ability to self-manage, graduating in 2020 with an interdisciplinary bachelor’s degree in social entrepreneurship, media, and technology.
They have since published independent research on ADHD and developed extensive theories on how to build relationships, habits, and environments that support the well-being of ADHD adults. Haggai has served in strategy roles within for-profit and non-profit organizations for six years and has been a private ADHD coach for three.
Values & Approach to Coaching
Often working with ADHD means having an open mind about solutions, but it also means that vague help is worse than no help at all. We at Action Potential have a rigorous and focused process that achieves results without putting additional stress and pressure on our clients.
We reject racism, ableism, transphobia, homophobia, classism, and fatphobia. While we also reject toxic positivity, we believe that it is revolutionary to pursue safety, love, joy, and art in the face of oppression. We developed our unique approach to better productivity in spite of capitalism instead of in service of it. When you are fat, neurodivergent-disabled, mentally ill, and working a service industry job, finding strategies for surviving while successfully managing your time, energy, and work is revolutionary.
We apply an intersectional, trauma-informed, and evidence-based lens to our coaching practice. The approach we take to address ADHD-specific struggles prioritizes managing and disrupting the socioemotional tendencies associated with rejection sensitive dysphoria like people-pleasing, approval-seeking, and rumination.
Much of our independent research demonstrates that when struggles with focus, executive functioning, and working memory feel insurmountable, there are often emotional hurdles stemming from rejection sensitive dysphoria blocking the person with ADHD from being able to apply successful ADHD management strategies.
Haggai Simon
Haggai is an ADHD coach, social entrepreneur, and behavioral psychology researcher, dedicated to enhancing the lives of those with ADHD and Rejection Sensitive Dysphoria (RSD).
Their approach to coaching is evidence based, trauma informed, and holistic. They focus on helping clients find real answers to questions about what influences their thoughts, feelings, and behavior helping them find a deeper sense of security, control, and understanding.
Haggai has served in strategy roles within for-profit and non-profit organizations for six years and has been a private ADHD coach for three. They were certified as a Neuroscience Coach and in 'Navigating College with ADHD' by the CHADD National Resource Center on ADHD. Haggai is MN Cup Semi-Finalist, a Finnovation Fellow, and an Acara Innovation Fellow. They also hold certificates in UX Design from the U of M — Twin Cities and in Digital Marketing from Google. They are also the CEO of the currently in development homework reminder app, Diddit, for college students with ADHD.
In their free time, they enjoy spending time with their partners and their cat Izumi, going to the gym, and playing dungeons and dragons.